Avon, the world’s largest direct sellers of cosmetics, lives by its mission as a company for women. It believes that the empowerment of women can make their dreams a beautiful reality.
Founded on solid values and principles, with a commitment to highest standards of corporate ethics and integrity, Avon has been recognized as one of the most admired players in the global cosmetics industry.
Avon’s avowed top priority is consumer safety. It is committed to selling only hygienic and healthy products, using safe ingredients in its cosmetics products. Avon products are manufactured in total compliance with regulations in every county of its operation. It is the first major cosmetics company to discontinue testing of their products on animals in 1989.
Avon’s outlays on product safety and research are huge. It $100-million Research and Development centre in New York, US, employs specialists from renowned scientific institutions to develop beauty products to cater to every need of the modern woman.
The brochure as its sales tool, Avon Catalog offers a slew of beauty and related products at affordable prices. The trusted Avon representative visits customers in their homes equipped with brochures, taking orders and delivering them promptly to their entire satisfaction. In addition to Avon’s USP of direct selling, the Avon website provides a unique online buying option to customers.
Millions of women around the world would vouch for the highest quality of Avon products. Unlike many others Avon won the trust of its customers by its winning strategy of offering a complete money-back guarantee, besides assuring them of their statutory rights. It also offers a unhappy customer the choice to return the products within a specified period of time.
Avon has put in place provisions to guarantee consumer safety and satisfaction, besides procedures to identify and evaluate upcoming product safety concerns. The company is renowned for its prompt action in response to product safety hazards.
Ranked among the top 100 global brands, Avon’s revenue is estimated at Rs 48,000 crore. Avon catalog has consistently been ranked as one of America’s most admired companies for over a decade. It has been championing social causes, with Avon foundation contributing more than Rs 3,200 crore worldwide towards breast cancer, domestic violence and emergency relief, with a sharp focus on women and their families. Avon’s commitment to philanthropy has been much appreciated in every country of its operation. In fact, it is the largest corporate supporter of the breast cancer cause, and one of the biggest corporate-affiliated foundations for women’s causes, with its presence in as many as 50 countries.